Boosting
the email open rate from your email campaigns can be difficult. However, it is extremely important to
increase the email open rate. The more effective the email opening, the more
effective the marketing campaign. If you want to know how to improve the open
rate for your marketing emails, then this post is just for you. It looks at the
10 ways to improve the open rate of your marketing emails. By the time you
finish reading this post, you will be able to improve those poor open rates.
10. Have a Fresh List
Are
the subscribers interested in hearing from you? This is a crucial question that
you should ask yourself. Chances are that might have the outdated advice that
states consistently emailing subscribers to avoid the list from going stale.
But, in reality, this is far from the truth. Email subscribers tend to become
stale. Some of the subscribers might have changed their email accounts, while
others might simply not be interested in the brand. In order to have a fresh
list, you need to ensure that inactive subscribers are periodically removed.
Only engaged subscribers should be kept. Normally, if subscribers are inactive
for over 6 months to a year, they should be removed from the list. Your digital
marketing campaign is just as good as your list of subscribers.
9. Segment the List
The
list should be segmented to ensure that relevant email is sent to them. When
you segment the email list, the open rate of your marketing emails will
increase significantly. It also lowers the unsubscribed rate and allows you to
earn more revenue. To segment subscribers, add tags to the list based on
demographics, behavior, and the like. For instance, you can send relevant email
to someone who regularly buys from you to boost revenue as compared to someone
who does not buy from you as frequently.
8. Avoid Spam Filters
Over
the years, spam filters have improved considerably. However, they are not yet
perfect. It is possible for even the best of your emails to land in the spam
folder. In order to maximize the reach of the email marketing campaign, avoid
getting marked as spam. A great way to prevent landing into the spam folder is
by ensuring that all of the recipients opt-in to the emails. Moreover, always
use a good IP address and keep code simple.
7. Send During Perfect Timing
Timing
is of the essence when it comes to sending marketing emails. It plays a huge
role in the open rates of your marketing emails. This is why you should
carefully think about when emails can be sent. Now, if you are new to email
marketing, then you might not know immediately when to send emails. However, by
relying on certain A/B tests, you can identify the best timing for sending
email.
6. Incorporate a Catchy Subject Line
The
most effective and the best way to boost the open rate of your marketing email
is by incorporating a catchy subject line.
Everyone is bombarded by emails
everyday and the subject line is the first thing that people notice. If you
want someone to open the email the moment they see it, then you need to have an
attractive subject line that convinces them to open the email.
5. Personalized Emails
The
importance of personalized emails cannot be stressed enough. When sending an
email to thousands of people, you want the majority, if not all of them to
respond. People are more likely to respond to a personalized email than to an
automated one. The best way to send a personalized email is by paying attention
to the name of the person.
4. Be Friendly
If
you want the open rate and response rate for your marketing emails to increase,
you need to be friendly when you write the email. Consider the recipient to be
a friendly and always use a friendly tone.
3. Focus on Content
As
the saying goes "content is king". It could not be more effective for
marketing emails. Content is what influences others to act. Therefore, focus on
writing high-quality content.
2. Add Humor
The
importance of humor goes without saying. It is an effective way to form an
instant connection with others. If you want to stick into the minds of people,
you need to be entertaining and personal. Everyone likes a humorous person.
1. Focus on Mobile Users
The
number of mobile users is on the rise. This is why you cannot ignore such
users. The best way to serve mobile users is by ensuring that mobile-friendly
emails are sent. It will boost the open rates of your marketing emails.
Did you know that Win2Win can assist you with your email campaigns?
Did you know that Win2Win can assist you with your email campaigns?
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